MBE Digital

  In the recent years the use of social media has increased significantly. On top of this, this use has been especially in North America. According to the Pew research centre a huge 73.5% of Americans in the United States of America use social media. Most people use social media to stay connected with family & friends. Holds vital significance factors especially for those who live far from their family and friends. Hence, they can still feel connected, instead of feeling alone, disturbed & isolated due to the positive effects of social media on consumer’s mental health. Ironically, improves mental health of many people who share their most adorable experiences that includes family holidays. Also includes, birthdays, and frequent travels, moving around the world, wedding ceremony, and other moments of joys. Social media e.g. Facebook & Twitter are especially those platforms that brings you closer to your moments from the past, and improves the mental health and self-este...

As part of the branding and marketing strategies many companies are re-inventing their strategies of digital marketing . This is more precisely related to doing best to cope under the current circumstances. At the same time there also lies an opportunity to change, evolve and adapt with effect to the changing circumstances. It doesn’t matter who you are a change of approach is highly needed. Thus, what’s more needed is to re-access, re-think and re-invent your current approach regards to brands. Branding strategies of any company for e.g. brands, Proctor & Gamble or Nestle can vary according to how circumstances start to re-invent for the future. This largely means, branding and marketing strategies can re-invent according to the demands and their specified needs. COVID-19, the pandemic has changed strategies of many companies as they have incurred huge losses in terms of the revenue generation. Author:  MBE Digital Media Courtesy by   MBE Blog

E-Commerce, a vast field is like an Ocean after the internet started and spread with its name the World-wide-Web. The internet is used by many people every day who are movie lovers, gamers, online buyers and sellers, and online shopping websites and companies like Amazon and Ali Baba. These companies generate huge volumes of business every day and are major contributors to the digital age. They are not only E-commerce giants, but they are also the trend-setters in the digital economy that is changing every day with compliments to the e-commerce supply chain. Billions of dollars of sales are made every day through online shopping with key operators like Ali Baba and Amazon making huge amounts of money. The punch line here is ‘Time is money’ and is always a valuable entity when using the online platforms. Similarly in the traveling industry i.e. Airline industry, buying of train tickets online, hotel and lodgings deals online purchases and many other sources of tourism and hoteling indus...

In the digital age, the effective use of marketing platforms has created a unique and updated marketing environment on the World Wide Web. Since the internet started in late ’90s and became a common entity since the start of the new millennium, there are innumerable ways of marketing on the internet. These are known as the marketing components of the Digital media for e.g. SEO, SEM, PPC, Affiliate Marketing, & Marketing Automation. Social media since it started with its most powerful tool the Facebook that was launched the first time in 2007, has changed the way online marketing takes place. This is because of the consumer’s usage of a certain product as Facebook and Twitter are used by millions of people all around the globe and they are not just computer literates only. The profit comes from the involvement of various stakeholders merging on certain grounds that are common sources of interest. An example of the marketing platforms is ‘Affiliate Marketing’ through which a stakeho...