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SOCIAL MEDIA & ITS EFFECTS ON PEOPLE'S MENTAL HEALTH

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  In the recent years the use of social media has increased significantly. On top of this, this use has been especially in North America. According to the Pew research centre a huge 73.5% of Americans in the United States of America use social media. Most people use social media to stay connected with family & friends. Holds vital significance factors especially for those who live far from their family and friends. Hence, they can still feel connected, instead of feeling alone, disturbed & isolated due to the positive effects of social media on consumer’s mental health. Ironically, improves mental health of many people who share their most adorable experiences that includes family holidays. Also includes, birthdays, and frequent travels, moving around the world, wedding ceremony, and other moments of joys. Social media e.g. Facebook & Twitter are especially those platforms that brings you closer to your moments from the past, and improves the mental health and self-esteem i

MARKETING IN DIGITAL SPECTRUM & HOW BRANDS CAN RE-INVENT

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As part of the branding and marketing strategies many companies are re-inventing their strategies of digital marketing . This is more precisely related to doing best to cope under the current circumstances. At the same time there also lies an opportunity to change, evolve and adapt with effect to the changing circumstances. It doesn’t matter who you are a change of approach is highly needed. Thus, what’s more needed is to re-access, re-think and re-invent your current approach regards to brands. Branding strategies of any company for e.g. brands, Proctor & Gamble or Nestle can vary according to how circumstances start to re-invent for the future. This largely means, branding and marketing strategies can re-invent according to the demands and their specified needs. COVID-19, the pandemic has changed strategies of many companies as they have incurred huge losses in terms of the revenue generation. Author:  MBE Digital Media Courtesy by   MBE Blog