DIGITAL MARKETING AS AN ‘E-COMMERCE’ TOOL

DIGITAL MARKETING AS DYNAMIC TOOL OF E-COMMERCE

E-Commerce, a vast field is like an Ocean after the internet started and spread with its name the World-wide-Web. The internet is used by many people every day who are movie lovers, gamers, online buyers and sellers, and online shopping websites and companies like Amazon and Ali Baba. These companies generate huge volumes of business every day and are major contributors to the digital age. They are not only E-commerce giants, but they are also the trend-setters in the digital economy that is changing every day with compliments to the e-commerce supply chain. Billions of dollars of sales are made every day through online shopping with key operators like Ali Baba and Amazon making huge amounts of money. The punch line here is ‘Time is money’ and is always a valuable entity when using the online platforms. Similarly in the traveling industry i.e. Airline industry, buying of train tickets online, hotel and lodgings deals online purchases and many other sources of tourism and hoteling industry. Again, the motive is fast and easy to purchase in the least possible time to make things easy for customers.

In the field of E-commerce, the tool of digital marketing is used very effectively every day to keep influencing the many marketing tactics available. How E-commerce has changed the way modern digital marketing takes place? Is a scientific study in itself, but the best thing is to know the results in the form of consumer’s attitudes towards online buying and digitalization. Online market research has helped significantly know consumer’s buying behaviors and things that can influence their decision making. These are things that are more important to know and analyze as they can be critical for the supplier’s decision making.

E-commerce holds many benefits in the digital world and this is mainly due to the cost-effectiveness, time factor and instant decision making of customers bringing them closer to the real world. The Key is the way shopping has changed with huge credit to E-commerce and its marketing platforms used effectively.

Author: MBE Digital Media

Courtesy by MBE Blog
Location: Ontario, Canada

Comments

Post a Comment

Popular posts from this blog

DIGITAL AGE & MARKETING PLATFORMS

Image
In the digital age, the effective use of marketing platforms has created a unique and updated marketing environment on the World Wide Web. Since the internet started in late ’90s and became a common entity since the start of the new millennium, there are innumerable ways of marketing on the internet. These are known as the marketing components of the Digital media for e.g. SEO, SEM, PPC, Affiliate Marketing, & Marketing Automation. Social media since it started with its most powerful tool the Facebook that was launched the first time in 2007, has changed the way online marketing takes place. This is because of the consumer’s usage of a certain product as Facebook and Twitter are used by millions of people all around the globe and they are not just computer literates only. The profit comes from the involvement of various stakeholders merging on certain grounds that are common sources of interest. An example of the marketing platforms is ‘Affiliate Marketing’ through which a stakeho...
Read more

ABOUT US - SEO FRIENDLY WEBSITES WITH DIGITAL MEDIA & MARKETING STRATEGIES

Image
About our company MBE Digital is an independent Canada based business solutions & services company that has the vision to lead the industry through trend-setting innovation, groundbreaking ideas & creativity in operations. We started from Canada in the year 1996, and our offices are based in Canada as well as Pakistan. We have a fully operational Pakistan Office that was established in 2008. Digital Media Strategy A highly focused digital media strategy for the client’s profitability perspectives. Also includes key aspects on technology-focused initiatives. Data Organization Reformed and much improved data organization. Classification that is impactful for structuring data sets. Search Engine Friendly Being a search engine friendly is the key motive for our client’s profitability needs. We make sure how your business is seen on the World Wide Web.
Read more

MARKETING IN DIGITAL SPECTRUM & HOW BRANDS CAN RE-INVENT

Image
As part of the branding and marketing strategies many companies are re-inventing their strategies of digital marketing . This is more precisely related to doing best to cope under the current circumstances. At the same time there also lies an opportunity to change, evolve and adapt with effect to the changing circumstances. It doesn’t matter who you are a change of approach is highly needed. Thus, what’s more needed is to re-access, re-think and re-invent your current approach regards to brands. Branding strategies of any company for e.g. brands, Proctor & Gamble or Nestle can vary according to how circumstances start to re-invent for the future. This largely means, branding and marketing strategies can re-invent according to the demands and their specified needs. COVID-19, the pandemic has changed strategies of many companies as they have incurred huge losses in terms of the revenue generation. Author:  MBE Digital Media Courtesy by   MBE Blog
Read more