DIGITAL MARKETING AS AN ‘E-COMMERCE’ TOOL

DIGITAL MARKETING AS DYNAMIC TOOL OF E-COMMERCE

E-Commerce, a vast field is like an Ocean after the internet started and spread with its name the World-wide-Web. The internet is used by many people every day who are movie lovers, gamers, online buyers and sellers, and online shopping websites and companies like Amazon and Ali Baba. These companies generate huge volumes of business every day and are major contributors to the digital age. They are not only E-commerce giants, but they are also the trend-setters in the digital economy that is changing every day with compliments to the e-commerce supply chain. Billions of dollars of sales are made every day through online shopping with key operators like Ali Baba and Amazon making huge amounts of money. The punch line here is ‘Time is money’ and is always a valuable entity when using the online platforms. Similarly in the traveling industry i.e. Airline industry, buying of train tickets online, hotel and lodgings deals online purchases and many other sources of tourism and hoteling industry. Again, the motive is fast and easy to purchase in the least possible time to make things easy for customers.

In the field of E-commerce, the tool of digital marketing is used very effectively every day to keep influencing the many marketing tactics available. How E-commerce has changed the way modern digital marketing takes place? Is a scientific study in itself, but the best thing is to know the results in the form of consumer’s attitudes towards online buying and digitalization. Online market research has helped significantly know consumer’s buying behaviors and things that can influence their decision making. These are things that are more important to know and analyze as they can be critical for the supplier’s decision making.

E-commerce holds many benefits in the digital world and this is mainly due to the cost-effectiveness, time factor and instant decision making of customers bringing them closer to the real world. The Key is the way shopping has changed with huge credit to E-commerce and its marketing platforms used effectively.

Author: MBE Digital Media

Courtesy by MBE Blog
Location: Ontario, Canada

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